Powerbar Stories

Running has always been central to the PowerBar story. Founders of the original energy bar, Jennifer and Brian Maxwell pioneered the category to prevent runners from fatiguing in their races. Thirty years later, there’s a new generation of Maxwells embarking on their own athletic journeys. Chris Maxwell, son of Jennifer and Brian, sat down with us to talk about running, family and how they connect together.

You’re an athlete, whether it’s your day job, night activity or early morning pick-me-up. You’ve snuck workout clothes underneath your suit, clocked out a few minutes early to make the soccer game and taken family vacations to marathon destinations. We know you’re always ready for the next even game, even though you’re crunched for time.