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Passionate athletes trust our gels for training and competing because PowerGel® products are formulated with Max Energy, a dual-source energy blend, to optimize your power, drive your focus and celebrate at the finish line.
Running has always been central to the PowerBar story. Founders of the original energy bar, Jennifer and Brian Maxwell pioneered the category to prevent runners from fatiguing in their races. Thirty years later, there’s a new generation of Maxwells embarking on their own athletic journeys. Chris Maxwell, son of…