Effective Date: August 31, 2017

At Premier Nutrition Corporation (“we” or “our”), we want you to be familiar with how and why we collect, use, and disclose information about you. This includes information we collect through our website, http://www.PowerBar.ca. Some of this information may individually identify you. This Privacy Policy explains our information practices with respect to information collected and the choices you can make about the collection, access, and use of your information. As part of our commitment to our community, we train our employees about the importance of privacy and how to handle and manage personal information appropriately and securely.

WHAT PERSONAL INFORMATION DO WE COLLECT AND HOW DO WE USE IT?

We collect personally identifiable information (“Personal Information”) from you if you provide it to us. The Personal Information we collect may include your:

• name;
• address;
• phone number;
• email address;
• credit card information;
• gender;
• date of birth; and
• any other information that might be used to identify you by another person.

We may use this Personal Information for the particular purposes for which it was collected or provided, as well as to:

• communicate with you regarding our products, services, promotions and news releases;
• provide you with information that you request;
• improve our product and service offerings;
• consider your job application and communicate with you about your job application;
• administer a contest, promotion, survey, market research, focus group or other feature to provide you with the relevant products and services;
• analyze visits to our websites and learn about the interests of our visitors on a personal level to better understand their interests and needs;
• respond to investor-specific inquiries;
• facilitate your transactions; and
• communicate with you regarding our website, Privacy Policy and terms and conditions

All of the above uses are considered “Services.” With respect to Personal Information covered by the Privacy Shield, as defined and discussed further below, we certify that we collect and process Personal Information solely to the extent such Personal Information is relevant in providing the Services. For our record keeping purposes, we may retain certain Personal Information that you provide in connection with commercial transactions; however, we will only retain the information for so long as it serves the purpose of providing the Services.

HOW DO WE COLLECT AND SHARE PERSONAL INFORMATION?

We engage other companies, including, without limitation, certain of our affiliates and subsidiaries, to perform tasks on our behalf (“Agents”). We may need to share with your Personal Information with, and may transfer your Personal Information to, such Agents in order to provide products or Services to you (for example, general contests, email campaigns and similar marketing events, and in connection with investor relations matters). Other types of Agents we may share Personal Information with include those providing services to support our business functions, like analyzing contest and campaign data. Certain other Agents collect Personal Information on our behalf. For example, we use Agents for our career portal. In this context, Personal Information is collected by our Agents for a specific purpose (e.g., applying for a position) and transferred to us expressly for that purpose. In all circumstances where an Agent collects data on our behalf, it is for the purpose of providing the Services described above. All of these Agents are bound by contract to refrain from using the Personal Information we collect from you for any purpose other than providing the service to us. We are liable under the Privacy Shield Principles (as defined below) for our Agents to process transferred Personal Information in a manner consistent with the Principles.

In addition to disclosures described above, we may disclose or transfer Personal Information in connection with, or during negotiations of, any merger, acquisition, spin-off, sale of company assets, product lines or divisions, any financing or any similar transaction. We may also disclose Personal Information to prevent damage or harm to us, our services or any person or property, if we believe that disclosure is required by law (including to meet national security or law enforcement requirements), or in response to a lawful request by public authorities. Except as described in this Privacy Policy, we will not otherwise disclose Personal Information to any third parties unless you have been provided with an opportunity to opt in to such disclosure and, in the case of Personal Information collected from children, the appropriate verifiable consent is obtained.

We do not sell or share the Personal Information we collect from you to any unrelated third parties (who are not Agents) so that they may send you commercial promotions or unsolicited offers for unrelated products or services. If you would like more information about our disclosure of your Personal Information to third parties, please contact us at privacyinquiries@postholdings.com.

When we transfer Personal Information to countries other than the country where it was provided, we do so in compliance with applicable data protection laws. We may transfer Personal Information from persons outside of the United States (“U.S.”) to affiliates located either in the U.S. or otherwise; provided that transfers to the U.S. will comply with data privacy regulations.

HOW DO WE GATHER DATA BY AUTOMATIC MEANS?

Sometimes we and/or our Agents use cookie technology, web beacons, and similar technologies on our website to enhance functionality and navigation for our visitors, and learn about the use and users of our website. In doing so, we analyze trends, administer our websites and gather information about our user base as a whole.

Information tracked through these mechanisms includes, but is not limited to, (1) your IP address, (2) the type of web browser and operating system being used, (3) the pages of the website you visit, (4) other websites you visited before visiting our website, and (5) your geographic location.

If you wish to disable cookies, refer to your browser help menu to learn how to do so. Please note that if you disable cookies, the website may not function as intended and you may not be able to use certain features of the website.

Internet tags, graphic tags and similar web beacon type functions allow us to count the number of users who have visited a particular web page or to access certain cookies. We and/or our Agents may use web beacons on our websites to count users and to recognize users by accessing our cookies. Being able to access our cookies allows us to personalize our website and improve your experience on our website. We and/or our Agents may also include web beacons in HTML-formatted email messages to determine which email messages are opened.

HOW DO WE ENGAGE IN ADVERTISING AND WHAT ARE YOUR CHOICES?

We also use Agents to display advertising on our website or to manage our advertising on other websites. These third parties may use cookies or similar technologies in order to provide you with advertising based upon your browsing activities and interests. If you wish to opt out of interest-based advertising, please visit http://preferences-mgr.truste.com/ or http://optout.aboutads.info to manage your preferences. Alternatively, if you are located in the European Union, you may visit http://www.youronlinechoices.eu/. Please note that you may continue to receive generic ads.

WHAT ARE YOUR COMMUNICATION CHOICES?

You may sign-up to receive emails, newsletters or other communications from us.  If you wish to discontinue receiving this information, you may update your preferences by using the “Unsubscribe” link found in the emails that we send to you or by contacting us at privacyinquiries@postholdings.com.

HOW DO WE RESPOND TO “DO NOT TRACK” SIGNALS?

Do Not Track (“DNT”) is a privacy preference that users can set in their web browsers.

• At this time, we do not respond to browser DNT signals from places outside of the EU and Switzerland. We and other third parties, including our Agents, may collect information about your online activities over time and across different websites, including when you visit our website. You can learn about how to exercise choice regarding the collection of information about your online activities over time and across third-party website or online services by visiting http://www.aboutads.info.

LINKS TO OTHER WEBSITES

Our website may contain links to the websites of our subsidiaries and affiliates and to websites that are owned and operated by third parties. These other websites may have their own privacy policies and are not governed by this Privacy Policy. We are not responsible for the privacy practices or the content of websites owned and operated by any such third parties. Other websites may collect and treat information collected differently.

ACCESSING AND CHANGING YOUR INFORMATION

You have the right to confirm our possession of your Personal Information and/or to access, amend or delete any Personal Information we hold about you, stop receiving communications from us, and prevent any further use of your Personal Information by us, by contacting us at privacyinquiries@postholdings.com. If we are unable to satisfy your request, we will provide you with an explanation as to why such request cannot be honored. You also have the right to opt out of us using your Personal Information for a purpose that is materially different from the purpose(s) for which it was originally collected or subsequently authorized by you. We will respond to reasonable requests in an appropriate timeframe as determined by the respective authority governing the use of the applicable Personal Information.

CHILDREN’S PRIVACY

This website is not directed to children under age 13, and we have no intention of collecting information from children under age 13, via this website or otherwise.

GOVERNING LAW

All matters relating to this website are governed by the laws of the State of Missouri, U.S.A. If you are located outside of the U.S. and you contact us, please be advised that any information you provide to us will be transferred to us in the U.S. and that by submitting information, you hereby explicitly authorize and consent to its transfer to the U.S.

HOW WE PROTECT PERSONALLY IDENTIFIABLE INFORMATION

We maintain reasonable and appropriate security measures designed to help protect against loss, misuse, and alteration of Personal Information collected by us. However, information transmitted on the Internet and/or stored on systems attached to the Internet is not 100% secure. As a result, we do not ensure, warrant or guarantee the security or integrity of such information. We will not be responsible for disclosure of any information due to errors in transmission or the unauthorized acts of third parties.

We may retain your information for as long as your account is active or as needed to provide you services, comply with our legal obligations, resolve disputes and enforce our agreements.

CHANGES IN OUR PRIVACY POLICY

We may amend this Privacy Policy at any time. If we make any material changes in the way we collect, use, and/or share your Personal Information or to this Privacy Policy, we will notify you by prominently posting notice of the changes on the websites covered by this Privacy Policy. We encourage you to periodically review this page for the latest information on our Privacy Policy.

YOUR CONSENT TO THE TERMS OF THIS PRIVACY POLICY

By using this website, you signify your assent to the terms of this Privacy Policy. If you do not agree with any terms of this Privacy Policy, please do not use this site or submit any Personal Information to us.

CONTACT US

By email at privacyinquiries@postholdings.com

By mail at 1699 S. Hanley Rd., St. Louis, MO 63144; Attn: Privacy Officer.

We are committed and required to respond to any of your inquiries on this issue within forty-five (45) days of receiving the complaint.